1. The overall essay is about men’s magazines such as Maxim, Loaded and FHM. Its about how women are objectified which states the theory of male gaze these images are very similar to the more explicit version the ‘Playboy’ magazine.
2. Secondly the essay talks about masculinity as the primary target audience for the magazines are males.
3. Magazines of this genre sell purely due to the promiscuous pictures of women on the front cover. If women where to be posted in the magazines as purely natural without make up and no enhanced cleavages, the magazine wouldn't sell, this shows that the women themselves are the unique selling point.
4. The essay also compares the profit per the number of copies sold between the magazines such as Maxim, Loaded, FHM and Playboy.
5. The essay also explores the theory of ‘Laddism’ and how a magazine can gain high readership.
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