Contempary adverts (Diet Coke)

In this advert the women are seen as independant. This is shown through as when the man comes down the lift instead of the male gaze their is the 'female gaze' as the women are gazing upon the men. However the use of the pepsi can suggest that it is a phallic symbol to the women. The women are dressed in smart clothes which also proves that they are independant as they have their own job and don't have to rely on the man.