Having a woman starring in a advert about cleaning is one issue but the other notable thing is that the voiceover is done by a woman as well, which makes it seem as if no men at all are interested in housing or cleaning, the things that women are most concerned about.
The shake and vac advert is a typical example of an advert which objectifies women not sexually but domestically, which is one of the main features that women are associated with, historically and in modern times.
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