Media Institution

The text is internationally distributed by New Line Cinema although outside the U.S. the company does not distribute its own films rather it contracts other entertainment film distributors. New Line Cinema was founded in 1967 and since has been one of the major American film studios. Though it initially began as an independent film studio, it became a subsidiary of Time Warner and is now a division of Warner Bros. Despite that, it continues to market, produce and distribute its films, however, it does so now as a part of Warner Bros. New Line Cinema is a Hollywood production house and most of the promotion for the forthcoming film is done via the trailer shown in multiplex cinemas and posters outside the cinema hall.

New Line Cinema is a commercial institution which is now a subsidiary of Warner Bros hence this makes the institutions more powerful as one company which means they have more control over the Hollywood productions and more influence on the media as to what they want the audience to see.

The president of Warner Bros is Alan F. Horn; New Line Cinema being a subsidiary of Warner Bros is also under Alan Horn who is one of the key people within the organisation. He is a key figure of hate amongst the Harry Potter comunity due to his rather controversial decison to change the release date of the upcoming Harry Potter Movie which also spoilt relations with companies such as EA, IMAX and entertainment weekly.